Buy a greenwashed product and you’re buying a specific set of healthy environmental and socially correct values. "Greenwashing...can also describe a pervasive genre of food packaging designed to make sure that manufacturers grab their slice of the $25 billion that American shoppers spend each year on natural or organic food." Includes a list of identifiers so you're aware the next time you're shopping for "Natural Cheetos." I imagine those must be picked fresh from the Cheeto tree, right?

Posted on January 12, 2007

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around January 12, 2007...

I was also writing about:
Flickr user Rakka's awesome Nintendo DS cake
End the tyranny of dark chocolate
Nine pages on Grant Achatz may only appeal to the die hard Alinea fan
A ten-point cheat sheet for molecular gastronomy
Easy chopoper makes julienne for lazy prep cooks
How natural is natural food?
I usually have on hand several different kinds of rice
Japanese tea photo from Flickr user Yoppy
I want people to feel vibrant and restored
Trend alert supermarket food bar like bar at nice restaurant